Pentax’s upcoming film camera has Gen Z written on it

Ricoh has confirmed that it is working on a new Pentax compact film camera, with more models on the horizon as part of the Film Camera Project, which announced last year.

Ambitious plans to launch new Pentax film cameras caused a stir in the film community, but the move made sense: Like vinyl, film photography has recently enjoyed more time in the sun, if the rising prices of analog and analog cameras is something to go by.

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